A strong marketing message requires words that engage, motivate, and have a direct impact on sales or creating a favorable impression. To do that, you must remove all obstacles that clutter the path to a compelling connection with your reader. Here are some examples of wordy phrases and how to cut them down to size.
Wordy Phrase
- Simple and easy to use
- Free gift
- Whether or not
- Expert specialists
- The one and only
- Most unique
- Features too numerous to mention
- Your own home
- A wide variety of different models
- Dull and boring
- Exhibits the ability to
- As you may or may not know
- Can help you
- On an annual basis
- Due to the fact
- In order to
Lean Phrase
- Easy to use
- Gift
- Whether
- Experts
- The only
- Unique
- Many features
- Your home
- A variety of models
- Boring
- Can
- As you may know
- Helps you
- Yearly
- Because
- To
Good writing is concise writing. It pulls in your audience quickly and delivers a relevant message with clarity. Keep yours short, sweet and free of waste, and you’ll see your word power – and the results it creates – rise accordingly.
