Things Seem To Run In Cycles … Or Circles

Stray Thoughts: Reflections From The Lighter Side Of AdServices

Is the phrase “vicious cycle” or “vicious circle”? It’s meant to describe a kind of chain reaction in which one negative thing leads to another.

Example: Ivan created a vicious cycle (or circle) by spraying his yard for ants, which drove them into his house where he sprayed to move them back outside.

Vicious cycle/vicious circle. Either way, the viciousness must stop before another cycle (or circle) takes us from bad to worse.

Question: Is it “bad to worse” or “bad to worst”? You know what? Forget I even asked. This is starting to feel like a vicious cycle (or circle).

Alan Williamson
Senior Copywriter
AdServices Inc.

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