Tag : Marketing Tips

Marketing Facts To Fuel Strong Strategies

There’s a lot of advice out there about how to harness the power of marketing to engage prospects and build bottom-line results. Fortunately, there’s also a growing body of solid information on what works and what doesn’t. Here are some fact-based trends and tactics to keep in mind as you plan marketing strategies that send a steady stream of customers to your business. Website visitors who are retargeted (shown ads elsewhere online after leaving a…

Corporate Identity: The Whole is More Than The Sum Of Its Parts.

Many businesses and organizations use bits and pieces of what’s come to be called a corporate identity package. A logo. A business card. Maybe some letterhead with a passing design relationship to other materials past or present. But this fragmented approach never adds up to a memorable statement about what makes a company special. Vision. Identity. Brand. Your corporate identity materials should be strategically formulated, based on the vision you have for your business or…