Tag : ideas

Trade Show Laws of Attraction: Tips For Drawing More Traffic To Your Booth.

A trade show is a chance to see and sell a high volume of people in a short amount of time. Organize your offerings in an appealing way, encourage prospects to interact with your booth, and provide informative take-away materials, and you’ll get the laws of attraction working in your favor. Here are some tips to give you that winning edge. Have The Look That Gets Them Looking. Attendees are drawn to visually-appealing booths. Use…

Marketing Facts To Fuel Strong Strategies

There’s a lot of advice out there about how to harness the power of marketing to engage prospects and build bottom-line results. Fortunately, there’s also a growing body of solid information on what works and what doesn’t. Here are some fact-based trends and tactics to keep in mind as you plan marketing strategies that send a steady stream of customers to your business. Website visitors who are retargeted (shown ads elsewhere online after leaving a…

Viva La Visuals!

Is your business tapping the power of visuals to tell relevant stories and make stronger connections? Here are some considerations to keep in mind for maximum message enhancement and audience engagement. **Photos that demonstrate a product’s usefulness by showing it in action are big credibility builders. Vacuum cleaners cleaning, lawn mowers mowing, bicycles biking – every action image offers compelling proof that a product exists and works. Bonus Points: Putting people in the photos can…

Tips and Techniques To Tap Your Creativity

  Advertising legend George Lois said “Creativity can solve almost any problem.” But mining that well of originality underneath all our habits, patterns and preconceived notions is tricky. How can we consistently see beyond the obvious, think more resourcefully, and find new possibilities waiting to be discovered? The following tips can help nurture your natural creativity and respond more effectively to almost any challenge. Open yourself to the new. Check out a museum exhibit, take…

Getting In The Great Idea Groove

In creative professions like advertising and marketing, the ability to generate fresh ideas is an essential skill. In fact, in most businesses and professions, idea production is an important ingredient in overcoming obstacles, solving problems and capitalizing on opportunities. Fortunately, you don’t have to possess the visionary mind of a Steve Jobs to ignite creative sparks that can lead to better ways of accomplishing goals. Follow these proven idea-inducing tips and techniques, and watch your…

Innovation Is Indispensable

Innovation is essential to an organization’s long term success. It leads to improved products or services, increased efficiency and additional profits. Managers must spearhead the development of an innovation initiative that helps all associates realize their importance in assuring the company’s continued development. In other words, a “business as usual” mentality stifles rather than strengthens the workplace.