Tag : efficiency

Fractional Marketing Solutions: Achieve Big Marketing Goals Without Big Overhead

For many companies, a full-time Chief Marketing Officer is out of financial reach. But with fractional marketing solutions, you can have a network of marketing professionals on demand and within budget, including a seasoned veteran to head up the team. Much like a clutch pinch-hitter in baseball, fractional marketing specialists step in as a key addition to your management team. They bring a market-based point of reference to crystallize business strategies and manage the implementation…

Life In The Fast Lane’s Best Call: A 20-Second Timeout

Anyone who’s watched a professional football or basketball game is familiar with the concept of the 20-Second Timeout. When things are getting especially tense, the team calls a 20-Second Timeout. Everyone gets together on the sideline, takes a deep breath, discusses strategy, etc. Likewise, in our jobs or our personal lives taking just 20 seconds can make a big difference. Imagine you are getting ready to walk out the door to meet some friends and…

Tipping Time In Your Favor

We all buy products and invest in services to enhance our lives in some way. To save time or money. To be healthier or happier. To have fun or fuel success. While the motivations that move us to make a purchase often seem self-evident, the forces working to exert influence on our decisions are often cleverly camouflaged. Marketing, those in the business say, makes the world go ‘round. Here’s an amusing – and sometimes amazing…

Have A Productive Day! You’ll Get More Done With These Take-Charge Tips.

Your plate’s full and the demands on your time show no signs of dwindling. Setting priorities is a good start, but sometimes you need to make additional adjustments in the uphill fight to do what needs to be done. Here are seven tips that can keep you moving productively forward with less stress and more efficiency. Limit Access. Block off parts of your day or week as do not disturb zones where colleagues are told…

The Professional And Personal Rewards Of Mentoring

Mentoring is the learning relationship that occurs between an experienced employee (the mentor) and a less seasoned co-worker (the protégé). While mentoring situations certainly exist outside of organizations, we will focus on the workplace. A mentor’s responsibility is to guide, teach, and encourage. When assuming this critical role, keep the following tips in mind: Communicate your sincere desire to help the protégé develop professionally and personally. Earn trust in order to encourage open dialogue. Support…

Innovation Is Indispensable

Innovation is essential to an organization’s long term success. It leads to improved products or services, increased efficiency and additional profits. Managers must spearhead the development of an innovation initiative that helps all associates realize their importance in assuring the company’s continued development. In other words, a “business as usual” mentality stifles rather than strengthens the workplace.