Tag : Coffee

More Coffee, Please

Stray Thoughts: Reflections From The Lighter Side Of AdServices If there’s a better way than coffee to get going in the morning, I haven’t found it. My day doesn’t officially begin until that first cup passes my lips, chasing the cobwebs and splicing together the bits and pieces of my mental junkyard. Coffee helps me quickly hone in on important facets of the day ahead, like whether it’s a Tuesday or a Saturday, where I’m…

Coffee Experience

Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.