Naming Names

Stray Thoughts: Reflections From The Lighter Side of AdServices 

Did you ever wonder what your life would be like if you had a different name? Yes, I’m talking to you Rufus, and you, too, Cornelius. I’m talking to Diesel and Duncan and Rocco. I’m even talking to John and Judy and Bob and Linda and Nancy and Ken.

Whether it’s common or kooky or somewhere in between, your name is bound to affect people’s initial perceptions of you. According to a study in the Journal of Managerial Psychology, people with common names like Mark, Susan or Tim were more likely to be called in for job interviews than people with unusual names. Life just isn’t fair sometimes, and even though Pepperspray, Moonblood and Boo may be capable, qualified professionals, they’re often viewed as high-risk hires by skittish job screeners.

I don’t know about you, but if I were to change my name, I would pull out all the stops and get my money’s worth. I’d pick something scary cool – smooth yet with a hint of danger lurking just beneath the surface.

Hi, I’m Spencer Madrid. Can I freshen up your drink . . . in Aruba?

Hi, I’m Connor Bradley, architect. Let’s build something beautiful together.

Hi, I’m Kip Caramia, plastic surgeon. May I take your bags?

Hi,  I’m Kyle Sebastian, sportscaster. Let me introduce you to LeBron.

So how about it? If you could start life over under another name and see if it made any difference in your personal journey and opportunities, what would you choose?

Remember, Kyle Sebastian is taken. So is Moxie Crimefighter (just in case you were going for something scary cool to impress job interviewers).

Alan Williamson
Senior Copywriter
AdServices Inc.

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