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Insights – From Wall Flower To Life Of The Party

What is a “wallflower”? We’re glad you asked. It’s someone who gravitates to the periphery of things, hangs back on the sidelines away from the action, lingers in the shadows, blends in with … the walls.

Wallflowers may have many interesting things to say, much to offer, a lot to contribute. But for whatever reason — shyness, lack of confidence, no social flair — something is blocking them from making a connection; from creating a positive impression.

The life of the party, on the other hand, has no such limitations. They may make you laugh. They may make you cringe. They may make you react to something they do. But they get your attention. And on the way home from the party, you WILL talk about them and you WILL remember them the next day, the next week, the next month.

Go BIG Or Go Home
So what does your marketing resemble more – the wallflower or life of the party? If you have relevant, valuable things to say to people who could be your clients but aren’t getting their attention, it might be time to step out of the shadows and into the spotlight.

How do you do that? The good news is you don’t have to sacrifice your integrity or dignity. You don’t need to start from scratch or scrap your business plan. In marketing as in life, everything is a work in progress.

Engage, Provoke, Inspire
To generate buzz and bring in new customers, you need to deliver interesting, entertaining content that solves a problem or appeals to a need or desire.

Catch their eye. Make them curious. Wake them up. Shake them up. The legendary adman Bill Bernbach said that marketing is “an ever-changing art, defying standardization, flowering on freshness and withering on imitation. What was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality.”

Think fresh in everything you do – whether it’s a blog posting, a website, an email promotion or a social media ad. Strive for bold simplicity … for powerful truths. And sometimes, build a small cozy fire, throw the rulebook in it, and try something new.

If you do all of that, you may not always get to be the life of the party, but you will be a marketer who brings life to all that you say and do. And only good can come of that.

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