For many companies, a full-time Chief Marketing Officer is out of financial reach. But with fractional marketing solutions, you can have a network of marketing professionals on demand and within budget, including a seasoned veteran to head up the team.
Much like a clutch pinch-hitter in baseball, fractional marketing specialists step in as a key addition to your management team. They bring a market-based point of reference to crystallize business strategies and manage the implementation of growth. Unlike full-time employees, however, the outsourced contingent works part-time and often travels from a different location for critical meetings.
Fractional marketing specialists help companies tackle a variety of projects, including:
- Insightful strategic direction
- Marketing plan creation
- Strong creative and messaging
- Customer profiling
- Lead generation
- Organizational culture development
- Leadership counsel / coaching
- Facilitation of company meetings
With a fractional team in your corner, you can productively build integrated sales and marketing processes, optimize lead generation campaigns, and develop a strong company culture that aligns with a well-defined vision for long-term success.
If your business has goals that are on hold because you lack the personnel to pursue them, consider the practical and strategic advantages of fractional marketing solutions.
