954-939-0025

Manufacturer to distributor.

Distributor to contractor / dealer / retailer.

Dealer to consumer.

Getting products and services from supplier to end user involves specific objectives, unique messaging, and deep insight into diverse mindsets.

AdServices understands the many aspects of Distribution Channel Marketing, and how to leverage them to create a win-win-win-win … for the manufacturer, distributor, contractor / dealer / retailer, and consumer.

Priority = Gaining mindshare within a solid distributor base that provides sell through to aggressive contractor / dealer / retailers.

Services we provide:

  • Factory to distributor presentation materials promoting distributor benefits of partnering with the brand
  • Complete advertising and media plans to generate brand awareness among consumers
  • Corporate identification and creative guidelines to maintain brand integrity
  • Creative asset templates for all advertising media for use by dealer / retailer
  • Develop and enforce distributor and dealer co-op regulations and compliance
  • Product literature for use by the dealer / retailer in direct sales situations
  • Thorough understanding of conventional and web-based marketing techniques

Priority = Establishing and retaining a network of contractor / dealer / retailers who push the product at the consumer level and who adequately cover the geography, without over-saturating and thus de-incentivizing the base.

Services we provide:

  • Full-service marketing and advertising efforts to build and retain the dealer base
  • Distributor to contractor / dealer / retailer presentation materials promoting benefits of partnering with the brand and the distributor
  • Local Marketing Group coordination and execution including conception, planning, negotiation, contractor /dealer/retailer roll out, sign up assistance, execution, ongoing communication to all levels, reporting, etc.
  • Assistance with use of manufacturer co-op funds through the contractor / dealer / retailer network
  • Consulting with distributor sales force to enhance their marketing and advertising expertise
  • Marketing and advertising training seminars for distributor sales force and the contractor / dealer / retailer
  • Ongoing communication between distributor and contractor / dealer / retailer to maintain the partnering relationship
  • Thorough understanding of conventional and web-based marketing techniques

Priority = Leads. Leads. Leads. And brand recognition.

Services we provide:

  • Full-service marketing and advertising efforts including complete ad campaigns in all conventional and digital media
  • Development of the contractor / dealer / retailer's market presence in line with the overall philosophy of the manufacturer's brand
  • Design and creation of collateral material of all types
  • Assistance with use of manufacturer co-op funds

If your company sells through the distribution channel, you owe it to yourself to speak to an agency that’s pushed literally hundreds of millions of dollars from one end to the other.

To learn more or get started, call 954.922.9395, or use our Contact form

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