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Not every hacked webpage that cripples a business makes headlines. And sadly, such hacks are often preventable, as out-of-date plugins and lack of quality security are usually how hackers gain access to a website. The problems stem from companies neglecting their sites. That’s why business owners turn to website maintenance programs, such as the AdServices Web Watcher plan. Here are five good reasons for ensuring that your website is up to date and secure: To protect…

Harnessing the latest digital marketing techniques to drive traffic to your website isn’t just a useful habit – it’s a survival skill. The boost in conversions and sales your business needs starts with generating qualified leads that produce a higher percentage of paying customers. Here are four tactics designed to get your sales pipeline flowing. Update Keywords. Monitoring the keywords your competitors are using to generate traffic is always time well spent. Keywords that are…

To grow your business and get ahead of the competition online, you need the kind of visibility that puts you high in organic (unpaid) search result rankings. So what are the search engine optimization best practices for achieving a more prominent position and attracting a larger share of traffic? The answers are changing, and what once were considered the SEO rules for high rankings are now often the low road to obscurity. Consider these necessities…