Chemistry is key to making great things happen in marketing and business. A strong connection and shared commitment can create a mutually rewarding relationship. To take a quantum leap forward, it helps to join forces with people who have an affinity for your unique qualities and the creative energy to change your orbit. With AdServices, it’s elemental.

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Steve Fales

Steve Fales

President

Track Coach, Potential U

AdServices founder Steve Fales doesn’t do anything half way. During much of the ad agency’s history he’s worked seven-day weeks providing leadership and client service to drive steady growth.

Endurance running became the next challenge, with swimming and cycling soon to follow. Today he is active in triathlons and marathons from the U.S. to London.

In all endeavors, tapping potential is Steve’s theme: “My mission is to live to my full potential – physically, mentally / emotionally, and spiritually – and to be a significant instrument in helping others do the same.”

Impact made. More to come.

Interests

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Tonya Beck

Tonya Beck

Vice President

IKEA Spokesmodel

An avid organizer with an eye for harmonizing aesthetics and efficiency, Tonya enjoys the challenges of tackling home improvement tasks.

“If it has anything to do with purging, organizing and building, I’m probably going to be interested,” she admits. She also invests a share of her considerable energies in working out and learning Spanish.

Tonya enjoys watching daughter Cynthia approach life with an artist’s eye and a spirit of adventure. “She’s got a sharp, creative mind and a compassionate way of accepting people,” she affirmed.

Looks like the apple didn’t fall far from the tree.

Interests

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Shawn Vann

Shawn Vann

BUSINESS STRATEGIST

GQ Cover Model

To call Shawn Vann a seeker is to recognize his irrepressible impulse to go deeper.

You see it in his boyhood rise to Eagle Scout, pushing himself to hone abilities that would have a positive impact on others.

You see it in his love of dancing, moving with nimble know-how to a salsa or bachata with wife Hayme.

You see it in his passion for photography, melding reality and creativity to capture a moment’s untold story.

For Shawn, seeking is simply the pursuit of living, learning and growing. And that means the most interesting part of his journey is always tomorrow.

Interests

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Gregg Goldstein

Gregg Goldstein

Senior Marketing Consultant

Celebrity Mayor

It’s not Gregg’s 2,000+ Facebook friends that’s impressive. It’s that he knows at least that many people in real life. The man remains close with some of the kids he grew up with, and has added a steady stream of friends and acquaintances through the years.

Dubbed “the Mayor of Fort Lauderdale” by a colleague, Gregg’s affable nature and well-honed social skills often put him in a position to form meaningful connections with a wide range of people.

Wife Margot and twin boys Evan and Myles get 24/7 access of course.

Interests

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Doug Scroggin

Doug Scroggin

VP of Sales and Client Development

Natural Born Builder

Don’t be fooled by Doug Scroggin’s sales and marketing credentials. They’re undeniably impressive, but when you look closer, it’s clear the man is in the building business.

He’s volunteered with Habitat for Humanity, building homes for low-income families.

He’s teamed up with fellow Museum of Discovery and Science board members to drive a campaign that doubled the size of the museum and built an outdoor science park.

He’s worked closely with business leaders to build solutions that achieved their goals.

When your focus is on connecting with others and helping them succeed, being a builder seems to come naturally.

Contractor’s license or not, Doug Scroggin is very good at it.

Interests

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Danny Vinuela

Danny Vinuela

Senior Web Developer

Street Hoops Free Agent

When Danny was 15 he participated in a computer assembly line, getting to observe the inner workings that produce on-screen wonders. That early experience planted the seeds that would lead him to start his own ecommerce companies before joining AdServices.

Since man does not live on the Internet alone, Danny developed a passion for another net-focused activity: Basketball. “I played basketball every chance I had in school,” he remembers. “I’m still attracted to the finesse, speed and accuracy needed to overcome the opponent.”

Hoops after work? We’ll be on Danny’s team.

Interests

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Eugene Pogrensky

Eugene Pogrensky

Senior Web Developer

Covert Special Agent

There’s an air of secrecy around Eugene, or as some like to call him, “Agent Pogrensky.”

For over 14 years he’s been AdServices’ web development wizard, engineering covert strategies to create secure, highly-effective online environments for clients. He knows the codes that make the world go round, and we all sleep better with him on the case.

At home, there’s no mystery about Eugene’s priorities. With wife Maya and their three children he’s a committed family man who’s open, accessible and ready to let his hair down.

Just don’t ask him to spill any secrets.

Interests

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Charlie Masella

Charlie Masella

Senior Graphic Designer

Star Wars Historian

When you find out that Charlie lived in Hawaii, it’s natural to assume that would be the interesting part of his life. Guess again.

His skills as a drummer landed him in a band that was good enough to cut records and tour the country. They even played in London.

But it’s Charlie’s passion for Star Wars that really puts him into orbit. He’s an active member of the 501st Legion, a group that travels to sci-fi conventions, charity and community events to promote Star Wars by wearing self-made movie-grade costumes.

Hawaii? It was okay.

Interests

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Debra Haut

Debra Haut

Media Director

Audrey Hepburn Stand-in

Debbie develops strategic media campaigns across multiple platforms with expertise in general market, ethnic and direct response. In a more than 30 year career she has worked with clients such as AT&T, MetLife, Western Union and numerous Fortune 500 companies. She is a Silver Echo Award recipient for new product launch in the multi-media category.

Interests

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Alan Williamson

Alan Williamson

Copy & Concepts

Hero/Guru/Exaggerator

Alan started writing to see what goofball things would make his brother snort milk out of his nose. Later, he found more socially acceptable channels for his creativity by working for advertising agencies.

He sold his first nationally published piece to Wine Enthusiast Magazine – a satire on keeping a wine journal. His work since has been featured in books, magazines, newspapers and websites.

A practical man who knows that writing for a living is risky going, Alan believes he can always return to his previous career as a leggy super model.

Interests

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Stephanie Francis

Stephanie Francis

Office Admin

Ravenous Reader

Thousands of books later, Stephanie recalls what first sparked her love of reading. “When I was a teenager there was a cute boy who lived across from the library. I went every day hoping he would notice me.”

Turn the page to now and Stephanie is still enamored with the worlds books can open. She reads three to five a week (no vampire stories, please).

Favorite characters? Her real-life daughters. “They are both very accomplished women with a fabulous work ethic and sense of joy in helping others.”

Their mother’s girls for sure.

Interests

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Hayme Vann

Hayme Vann

Business Administrator

Dancing Queen

Some people seem to radiate more positive energy than others – take Hayme Vann, for example.

A big fan of salsa music, she loves to go dancing with husband Shawn and move to the rhythms of a Celia Cruz or Marc Anthony tune.

The self-professed “glass half full girl” grew up idolizing Wonder Woman, trading the magic lasso for graduation cap tassels while earning a college degree with high honors many years after high school.

As she has gone on to master various professional disciplines such as process improvement and project management, Hayme’s abundant energy and sense of purpose show no signs of fading.

Wonder Woman, indeed.

Interests

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Linda Fales

Linda Fales

Payroll & Benefits

Chef, Finish Line Café

During AdServices’ early years, Linda’s job description read like a company org chart. Payroll, HR, Bookkeeping – you name it, she did it. Of course, being married to agency founder Steve, pitching in where needed came naturally to the then stay-at-home mom.

Today, Linda still provides payroll and HR support, but she’s become the company’s official travel agent, too. No problem there. Travel is one of her passions and she can frequently be found tracking down the best air fares, hotels and restaurants for an upcoming trip.

Business or pleasure? With Linda doing the planning, the answer is often “both.”

Interests