Blog: Archive

The momentum created by marketing is a renewable business resource that feeds on a steady stream of ideas and activities. With that in mind, here are some proven tips that can keep you current with your customers’ needs, help you meet challenges with solutions, and boost your visibility. Talk to your current customers. Ask them about their pain points. Offer suggestions and see how they respond. Publish a blog about your specialty or industry. Make…

As an HVAC dealer, being on homeowners’ radar screens as a trusted service provider is crucial to growing your business. While digital and social media platforms have earned their keep as new age marketing options, the direct mail postcard remains a powerful tool for getting attention and results. Direct mail postcards are a model of efficiency for targeting a very specific audience and eliminating geographic waste. They continue to be a force to be reckoned…