Content is king for modern day marketers, but what good is that if your messages don’t rally your followers? The answer is another “C” word – conversation. People enjoy reading clear, easy-to-understand writing. The simplest, clearest style is to write the way you talk. This is especially important in marketing, where content is an economical stand-in for a salesperson. A light, conversational style is much easier to read than stuffy, formal prose. So how do…
