Monthly Archives : July 2019

Insights – Talking The Talk That Gets Content Read

Content is king for modern day marketers, but what good is that if your messages don’t rally your followers? The answer is another “C” word – conversation. People enjoy reading clear, easy-to-understand writing. The simplest, clearest style is to write the way you talk. This is especially important in marketing, where content is an economical stand-in for a salesperson. A light, conversational style is much easier to read than stuffy, formal prose. So how do…