Monthly Archives : January 2019

How Much Should You Invest In Marketing?

It’s a simple question with a not-so-simple answer. Companies vary greatly in size, revenue, goals and priorities. And the marketing budget process has different challenges depending on how long you’ve been in business. For established companies that have been actively marketing, forecasting based on past performance is a viable benchmark. However, that’s not an option for those just starting out. The accepted standards to maintain or fuel growth don’t apply when you’re just stepping into…