Monthly Archives : August 2018

Remarketing’s Friendly Reminders: Making Effective Sequels

Have you ever visited a website and later noticed each time you go online you see that company’s ads all over the web? It’s definitely not serendipity. It’s known as remarketing or retargeting and it has become an essential tactic in the digital marketing mix. The not-so-coincidental results of all these multiple ad sightings: You’ll strengthen brand recall and engagment, get multiple shots at conversion, and lower overall spending. Here are some pointers to make…