Monthly Archives : December 2017

The Content Connection: Marketing’s New Realities For Pleasing Prospects

Content has always been part of marketing – information, resources and solutions packaged to persuade and sell. But as technology and consumer behavior have changed, content has become less about moving product and more about moving people. To make a genuine connection with prospects, successful marketers recognize some new realities in providing value. New Reality # 1: Effective marketers create content that conveys their unique qualities in a distinctive voice. Figure out what you want…