Monthly Archives : September 2017

Back To Basics: Advertising’s AIDA Model Builds Motivation To Buy

Responsive websites, digital campaigns, social media, search engine optimization – the worlds of advertising and marketing keep evolving. But human nature is pretty constant and to make the migration from catching the eye to completing the sale, you have to follow a well-marked path for motivating your target audience. The best-known formula for structuring ads to achieve maximum impact and results is AIDA, which stands for Attention, Interest, Desire and Action. In the AIDA rules…