Monthly Archives : January 2017

Six Golden Rules Of Good Copywriting

While the channels of communication keep evolving – digital, social, mobile, etc. – the goal of advertising copy hasn’t wavered: Convey ideas and information about a product or service that are of value to your audience. To deliver meaningful messages in a clear, compelling way, most successful copywriters follow these golden rules. Golden Rule #1: Create a strong headline. Five times as many people read a headline as read the body copy so invest quality…