Monthly Archives : April 2016

Content Marketing 101: Tips and Tactics for Creating Web Content That Converts

Content marketing has been a business buzz phrase for awhile, and for good reason. By creating quality content that is relevant to a target audience, your company can connect with prospects and convert them into loyal customers and advocates for your brand. Here are some golden rules that successful content marketers follow to grow their businesses organically. Set a strategy. Before you dive into developing blog posts and articles, it’s important to establish a plan to…