Monthly Archives : December 2015

Four Trend-Proof Tips For Persuasive Marketing Messages

Just when you think you know how to play the marketing game, someone changes the rules. Technology, marketing strategy and human response constantly evolve. Some bedrock tactics, however, have never faltered, providing a firm foundation for success regardless of changing trends. Here are four of our favorites. Make Your Copy Pay Off Your Headline. Five times as many people read headlines as read body copy, so crafting an attention getter headline significantly increases the chances…