Monthly Archives : November 2015

Word Power: Trim The Waste and Cut To The Chase

A strong marketing message requires words that engage, motivate, and have a direct impact on sales or creating a favorable impression. To do that, you must remove all obstacles that clutter the path to a compelling connection with your reader. Here are some examples of wordy phrases and how to cut them down to size. Wordy Phrase Simple and easy to use Free gift Whether or not Expert specialists The one and only Most unique…