Monthly Archives : October 2015

If Your Ad’s A Snooze You Lose: How To Add Interest That Inspires Action

What advertising legend David Ogilvy said decades ago still rings true today: “You cannot bore people into buying your product. You can only interest them in buying it.” Actually, Ogilvy’s wise words are more relevant now than ever as attention spans shrink and information overload grows. Ads that are boring simply don’t have enough stopping power – only clear, relevant, engaging messages get through. So how do you make sure your advertising is interesting? Here…