Monthly Archives : January 2014

How To Write Better Headlines Than This One.

On average, five times as many people read headlines as body copy, so unless yours has real stopping power, your prospects’ roving eyes will likely look elsewhere. Harsh, but true. Whether it’s an email subject line, a direct mail piece, or a magazine ad, drafting attention-getting headlines can dramatically increase the chance to get your message read and your marketing objective accomplished. So how do you flag down a reader in that fleeting moment of…