Monthly Archives : May 2013

Writing Better Letters For Direct Mail Results

It’s a hard truth that most direct mail letters don’t get read. And in many cases, deservedly so. They’re poorly constructed, lack an engaging hook, and bury the benefit or reward deep in the maze of their meandering narrative. The good news is, for those who follow some results-driven steps, a direct mail letter can be an effective tool for connecting with current or prospective customers and generating sales. Grab attention up front. Like the…