Monthly Archives : October 2012

Listen Up! Radio Is A Marketing Vehicle That Keeps On Playing

While its demise has been predicted ever since the invention of television, radio, the oldest electronic medium, plays on. In fact, in a world of new digital media options, it continues to have a marketing impact that coexists nicely with the latest innovations and trends. So how does old-school radio still fit the modern marketing mix of many advertisers? By delivering timeless benefits well-suited to the medium. Immediacy. Many listeners are in their cars when…