Monthly Archives : September 2012

Read It And Rip: Why Newspaper Ads Still Deliver

  Though aggressively challenged by new technology, newspapers continue to be viable as a shopping medium for certain products and services aimed at specific demographics. Ever notice how car ads escape your attention until you’re looking for a car? Or mattress ads? Or air conditioner ads? But the moment you’re in the market for one of those items, it becomes the most fascinating topic of the day . . . and the part of the…