Monthly Archives : July 2012

An Ad That Gets Results? Now That’s Cool!

It takes more than a bold idea to produce real bottom-line results. Advertising that contains the right elements can be highly effective for getting an audience to pay attention and act. Talk the Talk of Your Target Audience. If you want to appeal to people who frequent upscale restaurants, your ad should describe “gourmet dining and fine wine,” not “hearty chow and cheap drinks.” Creating generic ads that don’t speak the language of potential customers…