Monthly Archives : August 2010

Is It Time For A Marketing Tune-Up?

If you feel that your firm’s marketing program may not be running at peak performance, the solution could be as simple as going back to the basics. Ask yourself these questions… Does your organization have an exclusive story to tell that helps it stand out from the competition? This is the classic Unique Selling Proposition principle of marketing. Basically defined, you must highlight the distinct benefits offered by your product or service in order to…