Winning Ways Of Well-Planned Webinars

For a convenient, time-efficient way to present information to a wide audience, webinars have few rivals. They offer businesses the ability to convey messages in a lecture or workshop format while also allowing for interaction with participants. Interested viewers in far flung locations can even take part with minimal scheduling effort – all they need is a computer.

Creating a webinar that attracts the right audience and keeps them engaged and able to act on the info you share takes some planning. Here are some simple tips to make the experience more productive.

Get the word out. Waiting until the last minute isn’t a winning promotional approach for webinar success. Build up momentum early and start to spread the word at least a month in advance. Start posting links on your Facebook page, create a hashtag on Twitter, send an e-blast invite to your company contacts – anything you think can help drum up interest.

Keep it brief. From gazing out the window to checking Facebook, your remote audience has a wide variety of potential distractions. To keep a tighter rein on their attention, aim for your webinar to last between 20 and 30 minutes. If you’re including a Q&A segment, you can safely expand that timeframe by an additional 10 to 15 minutes.

Think visually. Without visual aids, the challenge of holding attention spans is a slippery slope. Add photos to illuminate your topic, include video clips or demos, have a host who knows how to connect with people. These factors can turn a presentation from stale to stirring.

Connect with your audience. A webinar is a two-way street. Keep it less like a seminar and more like an interactive learning experience and you’ll gain deeper audience investment. Real-time surveys, live chats, and Q&A sessions can spark discussions that will make your program more memorable and motivating.

Follow up. Round out your webinar experience by following up and thanking your participants. Be sure to provide links to the highlights and any surveys to reinforce key messages after the fact. Also, for those who couldn’t make it, have your presentation recorded and archived so they can see what they missed at a more convenient date and time.

Webinars are a great way to gain credibility as a tech-savvy, forward-thinking source of valuable information. Keep these pointers in mind as you share your expertise and you’ll build a loyal audience of clients and prospects eager to hear your next topic.

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