Tag : Writing

Six Golden Rules Of Good Copywriting

While the channels of communication keep evolving – digital, social, mobile, etc. – the goal of advertising copy hasn’t wavered: Convey ideas and information about a product or service that are of value to your audience. To deliver meaningful messages in a clear, compelling way, most successful copywriters follow these golden rules. Golden Rule #1: Create a strong headline. Five times as many people read a headline as read the body copy so invest quality…

Good Blogging, Good Business

  A business blog can be a strong channel for customer engagement and brand extension. But with so many jumping on the blog bandwagon, being just another face in the crowd isn’t going to do the job. Blogs are easy to set up, but getting them to work productively is a different story. There are various procedures and techniques that support success in blogging to build your business. Here are a few that can start…

Beat Writer’s Block Now!

Stray Thoughts: Reflections From The Lighter Side Of AdServices   Hey, get a load of me – I’m writing again! Just seconds ago I wrote the feisty, fear-nothing heading “Beat Writer’s Block Now!” Riding a wave of fresh momentum, I followed that heading up with the rousing opening sentence “Hey, get a load of me – I’m writing again!” Some bloggers and Tweeters pounced on the line, calling it “self indulgent,” “childish,” and “a desperate…

Tag, You’re It. How to Create a Memorable Tagline.

A tagline can be a memorable and valuable tool for quickly conveying your brand promise, differentiating you from your competition, and bringing a unifying message to your marketing and communications efforts. Or . . . it can be an empty and senseless exercise in wordplay that leaves people cold and opens you to ridicule, rejection and hostility from men, women and children. Now that you understand what’s at stake when doing the tagline tango, let’s…