Tag : website

Content Marketing 101: Tips and Tactics for Creating Web Content That Converts

Content marketing has been a business buzz phrase for awhile, and for good reason. By creating quality content that is relevant to a target audience, your company can connect with prospects and convert them into loyal customers and advocates for your brand. Here are some golden rules that successful content marketers follow to grow their businesses organically. Set a strategy. Before you dive into developing blog posts and articles, it’s important to establish a plan to…

Smart Move: Optimize Your Website For Mobile-Focused Marketing Success

With mobile overtaking desktop traffic last year in 10 different countries, staying in step with your smartphone-connected customers is more important than ever. Responsive web design is the new standard for mobile-friendly marketing, rearranging the way in which information is displayed depending on the device that’s being used. A responsive site gets information about the device that’s accessing it, reacts to the platform, and then adapts the way in which content is displayed to accommodate it. While…

Smart Move! Design Your Mobile Web Site For a Smartphone Connected World

  According to a recent Pew Research Center survey, 56% of all American adults are now smartphone owners. Most of them use their device to access the Internet, and many do so on a daily basis. Google reports that 95% of smartphone users have searched for local information and The Search Agency documents that mobile-based searches make up one quarter of all searches. With consumers changing their online viewing and shopping habits in droves, the…