Tag : Web Design

Landing Page Design Lessons: How To Pave The Way To More Clicks and Conversions

A landing page is a website page dedicated to one mission only: Getting visitors to complete an action. Whether it’s signing up for a newsletter, downloading an e-book, purchasing a product or subscribing to a blog, conversion is the goal and the easier you make it the better. So how can you give your readers the simplest route to a mutually rewarding outcome? Try these design tips to create customer-friendly landing pages that sell. Be…

Smart Move: Optimize Your Website For Mobile-Focused Marketing Success

With mobile overtaking desktop traffic last year in 10 different countries, staying in step with your smartphone-connected customers is more important than ever. Responsive web design is the new standard for mobile-friendly marketing, rearranging the way in which information is displayed depending on the device that’s being used. A responsive site gets information about the device that’s accessing it, reacts to the platform, and then adapts the way in which content is displayed to accommodate it. While…

The AdServices Toolbox: Free tips on marketing, business, SEO and more!

The newest AdServices newsletter is out. Don’t miss your chance to grab one! In This Issue: Social Networking, Retro Style The buzz words in the current marketing world are “social media” and “social networking.” Facebook, Twitter, YouTube and the like are performing blitzkrieg on the ad world. I’m on the bandwagon, but there’s a fundamental problem there if we’re not careful. The focus is all wrong. It’s far too inward. The Value of Value While…