Tag : Video

Congratulations On Your Engagement!* (*Or How To Get More Out Of Your Business’ Social Media Efforts)

The ability to connect via social media opens the door to enhanced communication, improved feedback, and valuable information for nurturing relationships. While having a presence on certain platforms is a good start, a lack of engagement can mean wasted time and missed opportunities. Try these techniques to build your online community. Go Where The Target Audience Is. Your customers prefer some platforms over others. If they spend most of their time on Facebook, that’s the place…

As Seen On TV: Your Standout Commercial

With thousands of networks, channels, and broadcasting platforms to reach audiences, more TV commercials are competing for our attention than ever before. Whether a big-budget national primetime production or a small local cable spot, the challenge is to make yours rise above the rest and grab an overloaded prospect’s attention. Here are some tips for hitting home before he or she hits the remote. TV is a visual medium so images on screen should deliver…