Tag : Target Audience

Put Your Advertising On The Campaign Trail

Just like political candidates crusading to win the hearts and minds of voters, developing an ad campaign that’s persuasive and powerful can be a potent tool for moving your audience to action. While a creative approach can capture the cultural consciousness, it takes more than a bold idea to break through and produce winning results. Talk the Talk of Your Target Audience. If you want to appeal to people who prefer a bed and breakfast…

Listen Up! Radio Is A Marketing Vehicle That Keeps On Playing

While its demise has been predicted ever since the invention of television, radio, the oldest electronic medium, plays on. In fact, in a world of new digital media options, it continues to have a marketing impact that coexists nicely with the latest innovations and trends. So how does old-school radio still fit the modern marketing mix of many advertisers? By delivering timeless benefits well-suited to the medium. Immediacy. Many listeners are in their cars when…

An Ad That Gets Results? Now That’s Cool!

It takes more than a bold idea to produce real bottom-line results. Advertising that contains the right elements can be highly effective for getting an audience to pay attention and act. Talk the Talk of Your Target Audience. If you want to appeal to people who frequent upscale restaurants, your ad should describe “gourmet dining and fine wine,” not “hearty chow and cheap drinks.” Creating generic ads that don’t speak the language of potential customers…

Everyone In Your Organization Works For the Marketing Department

By Bernie Diaz, AdServices A brand is the promise a firm must constantly fulfill in order to reinforce that organization’s positive image. One of marketing’s main functions is to communicate that promise to its target audience. But even with all the marketing tools at an organization’s disposal, including print and broadcast advertising, e-blasts, social media, etc., the greatest asset a firm must count on for brand success is its people.

Branding 101

Developing a brand identity is one of the most important tasks your organization will ever undertake. A strong brand creates individuality for your firm, making every aspect of communications and marketing more effective. Brand development begins in the boardroom. The process starts by clearly defining what your organization stands for. This is the promise you must constantly fulfill. We expect low prices from Walmart, fun and fantasy from Disney World and help in times of…

They Won’t Buy If They Don’t Know… The Strategic Importance Of Advertising

Is your company the best kept secret in the marketplace? It shouldn’t be. Consider the following reasons why advertising must be a key component of your business plan. If You Advertise You Exist Your business will not move the sales needle if consumers don’t know you’re out there. Customers buy from companies they recognize, and that market presence is created through advertising. If you don’t advertise, you simply don’t exist.