Tag : Showcase

Meanwhile Back At The Booth: How To Draw More Traffic At Your Next Trade Show.

It’s a deflating feeling.  Your fee is paid. You’ve made the trip. Invitations were sent to the list of trade show attendees inviting them to stop by your booth. You’re ready for a crowd, but instead of beating a path to your table they linger elsewhere while you drink bad coffee and brood. What went wrong? Trade booth flops are often the result of too little notice paid to the laws of attraction at shows…