Tag : Sharing

Marketing To Millennials: Eye To Eye With Gen Y

In 2015, Pew Research reported that the millennial generation – those born between 1980 and 1999 – had surpassed Generation X as the largest age group in the U.S. With such a massive and active source of buying power rising to prominence, marketers are taking notice of this technology-savvy, engagement-minded community. How can you win their trust and loyalty? Here are a few things you need to know. Go more mobile. With 85 percent of…

Perk Up Your Marketing With A Motion Graphics Video

With people spending more time than ever watching videos online, harnessing the power of motion graphics can be a simple, cost-effective tactic to capture their attention. By combining the storytelling appeal of motion, words and graphic design, you can bring key messages to life and add promotional punch to your marketing on the web, at presentations, on TV, and across social media channels. To drive click-throughs and boost your ROI, follow these best practices for…

A Few Good Moves: Social Media Do’s and Don’ts For Business

With the fast-track evolution of social media networks, staying on top of best practices for business can be a daunting task. What flies? What flops? How can you make little changes that spark better results? Practice these eight basic do’s and don’ts and you’ll start striking a more productive balance between being socially active and faithful to your brand. DON’T Try To Be Everywhere. Be realistic about your social media time investment. If you can’t…

Social Media For Business 101

With the spectacular expansion of social media, people are talking and sharing their experiences about almost everything at an unprecedented rate. Whether you’re active on social sites or not, there’s a good chance that somewhere someone is talking about your business. Given the level of activity across a multitude of social platforms, joining the conversation in a way that serves your company well is essential.  Dropping the ball on this can be a lot more…