Tag : Sales Presentation

Build A Stronger Ad Or Sales Presentation.

An effective ad contains specific ingredients designed to grab attention, tell a story, present an offer, create a sense of urgency, issue a call to action, and identify the advertiser in the prospect’s mind. Crafting an effective sales presentation follows a surprisingly similar path. 1. Header/Opening. A strong, attention-getting header in an ad, like the opening in a sales encounter, should tell prospective customers how the product or service will benefit them. It should make…