Tag : Sales Pitch

A Crash Course In Calls To Action

The strength of your call to action – what you want your prospect to do after being exposed to your message – can have a big impact on the results your advertising delivers. With any marketing materials, it’s vital that you get people to act when the persuasive sway of your sales pitch is at its peak. Envision an eye-catching print ad that clearly outlines the benefits of the featured product or service. The consumer…

Build A Stronger Ad Or Sales Presentation.

An effective ad contains specific ingredients designed to grab attention, tell a story, present an offer, create a sense of urgency, issue a call to action, and identify the advertiser in the prospect’s mind. Crafting an effective sales presentation follows a surprisingly similar path. 1. Header/Opening. A strong, attention-getting header in an ad, like the opening in a sales encounter, should tell prospective customers how the product or service will benefit them. It should make…