Tag : Proofing

Make No Mistake – Proofreading Pays.

Foul-ups, slips and blunders may make for entertaining reality TV shows, but they’re daggers in the hearts of companies trying to preserve thin profit margins and professional reputations. Based on a typical net profit of 5 percent, a company would have to generate $200,000 in sales to make up for a $10,000 loss as a result of a proofreading mistake reprint. That goes beyond eating the cost of an error. It’s more like choking to…