Tag : Posts

How To Write Better Headlines Than This One.

On average, five times as many people read headlines as body copy, so unless yours has real stopping power, your prospects’ roving eyes will likely look elsewhere. Harsh, but true. Whether it’s an email subject line, a direct mail piece, or a magazine ad, drafting attention-getting headlines can dramatically increase the chance to get your message read and your marketing objective accomplished. So how do you flag down a reader in that fleeting moment of…

Good Blogging, Good Business

  A business blog can be a strong channel for customer engagement and brand extension. But with so many jumping on the blog bandwagon, being just another face in the crowd isn’t going to do the job. Blogs are easy to set up, but getting them to work productively is a different story. There are various procedures and techniques that support success in blogging to build your business. Here are a few that can start…