Tag : Marketing

Marketing To Millennials: Eye To Eye With Gen Y

In 2015, Pew Research reported that the millennial generation – those born between 1980 and 1999 – had surpassed Generation X as the largest age group in the U.S. With such a massive and active source of buying power rising to prominence, marketers are taking notice of this technology-savvy, engagement-minded community. How can you win their trust and loyalty? Here are a few things you need to know. Go more mobile. With 85 percent of…

Perk Up Your Marketing With A Motion Graphics Video

With people spending more time than ever watching videos online, harnessing the power of motion graphics can be a simple, cost-effective tactic to capture their attention. By combining the storytelling appeal of motion, words and graphic design, you can bring key messages to life and add promotional punch to your marketing on the web, at presentations, on TV, and across social media channels. To drive click-throughs and boost your ROI, follow these best practices for…

Tapping Testimonials: The More Customers Talk, The Better You Sound.

Today’s marketers use numerous strategies and techniques for increasing advertising response rates, but none can replace that tried-and-true power tool of persuasion: customer testimonials. Real people speaking favorably about your product or service can have a potent influence on others who wouldn’t necessarily be receptive to a polished, calculated message crafted by a professional. If you haven’t taken the time lately to collect and incorporate customer testimonials into your marketing messages, consider the value-added benefits…

Postcard Power: The Humble Direct Mail Piece That Still Hits Home

Pssst … pass it on: The old fashioned postcard is still a force to be reckoned with in this age of high-speed digital technology. Here at AdServices, we mailed close to 10 million postcards on behalf of our clients in 2011 alone. While each marketing medium has its strengths, the humble postcard remains a go-to performer for getting attention and results quickly and cost-effectively. After all, in an age of information overload, postcards are an…

The Craft of Advertising Copywriting: Readers Become Customers When Your Words Are Fresh and Relevant

Consider the complex character of strong copy. One day it drives home its point with forceful simplicity. On another day, it scores with rock-the-boat boldness. Come back later and you might find it in a playful mood, making a good-natured pitch for an act of self-indulgence. Well-crafted copy taps into the hearts and minds of readers and delivers stories and messages that make compelling human connections. When done right, it can inform, provoke, inspire and…

“Like” It Or Not, Content Keeps Your Facebook Followers Caring and Sharing

In the time you take to read these few sentences, hundreds of new Facebook business Pages will be up and running. The problem is – unless those organizations have a built-in audience like big-boy brands Starbucks or Coke – they need to get creative about building a following with content that motivates people to care, share and come back for more. In Facebook terminology, people who wish to interact with a business Page are called…

New Rule of Marketing: Customer Experience Conquers All

Brand-loyal customers demand more than a cut-and-dried transaction of going to a business, laying their money down and purchasing a product or service. They want a meaningful experience through which they can find connection, empathy and validation. Case in point: Southwest Airlines. It is common knowledge that the airline industry is hurting and they’re passing the pain on to passengers by adding extra fees and cutbacks in service. While changes need to be made to…

It’s All About “You.”

When someone wants out of a relationship, a tried-and-true tactic of making the other person feel better is telling them “It’s not you, it’s me.” In marketing, on the other hand, “it’s not me, it’s you” is the tactic that sends all the right feel-good signals. As proud as you may be of your company, product or service, if you want to convert the most potential customers into paying customers, having an “it’s all about…

Marketing in a Down Economy: Stop Waiting and Start Winning

“Let’s hold off for now.” In an economy coping with high unemployment, low consumer confidence and a rollercoaster stock market, these words have become the mantra of many anxious marketers. No question about it – caution is the natural self-preservation response in tough economic times. But playing the waiting game is increasingly a strategy that results in forfeiting untapped opportunities. Think about it. As many companies continue to sit on the sidelines with a wait-and-see…

A Micro Site Can Maximize Your Marketing

Micro sites represent a growing trend in Internet marketing. These are small web sites usually ranging in length from one to seven pages. A micro site should provide a link to your firm’s main web site and reflect your organization’s overall brand identity by incorporating your logo, corporate colors, and other graphic elements. In most cases, the micro site will also have its own unique look and feel. One of a micro site’s main purposes…

Everyone In Your Organization Works For the Marketing Department

By Bernie Diaz, AdServices A brand is the promise a firm must constantly fulfill in order to reinforce that organization’s positive image. One of marketing’s main functions is to communicate that promise to its target audience. But even with all the marketing tools at an organization’s disposal, including print and broadcast advertising, e-blasts, social media, etc., the greatest asset a firm must count on for brand success is its people.

AdServices Newsletter | Cracking the QR Code

In this issue: The Product Everybody Wants Cracking The QR Code Creating Your Unique Selling Proposition The Clear Advantages Of Integrated Marketing Communications Consider YouTube As Part Of Your Internet Marketing Plan Get your copy now! Send us a note now to receive one, or just to say hello!

Branding 101

Developing a brand identity is one of the most important tasks your organization will ever undertake. A strong brand creates individuality for your firm, making every aspect of communications and marketing more effective. Brand development begins in the boardroom. The process starts by clearly defining what your organization stands for. This is the promise you must constantly fulfill. We expect low prices from Walmart, fun and fantasy from Disney World and help in times of…

Is It Time For A Marketing Tune-Up?

If you feel that your firm’s marketing program may not be running at peak performance, the solution could be as simple as going back to the basics. Ask yourself these questions… Does your organization have an exclusive story to tell that helps it stand out from the competition? This is the classic Unique Selling Proposition principle of marketing. Basically defined, you must highlight the distinct benefits offered by your product or service in order to…

Earn Your Client’s Business Every Day

Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic. The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have…

We’ve updated our portfolio!

We’ve added tons of new work to our portfolio section. Take a trip over and have a look at some of our recent work in print, web & outdoor media. Don’t forget to leave us a comment and let us know what you think! We looking forward to working with you and adding your project to our portfolio.

Rediscovering The Excellence Of E-Mail Marketing

Savvy marketers recognize the validity of social media as a highly productive internet marketing tool. However, let’s also remember that e-mail continues to remain a powerful results-oriented platform that can increase sales and drive traffic to your web site or Facebook page. While the consumers who visit your web site have some interest in your product or service, the majority of them will not make an immediate purchase. But if you can offer these visitors…

Do You Dare To Market?

Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client. On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why…