Tag : leadership

It’s All About “You.”

When someone wants out of a relationship, a tried-and-true tactic of making the other person feel better is telling them “It’s not you, it’s me.” In marketing, on the other hand, “it’s not me, it’s you” is the tactic that sends all the right feel-good signals. As proud as you may be of your company, product or service, if you want to convert the most potential customers into paying customers, having an “it’s all about…

Your Company Culture: Contented Employees Inspire Customer Loyalty

  A fulfilled employee is a productive employee . . . and a magnet for attracting loyal customers who appreciate the extra effort and enthusiasm. From employee-friendly national brands like Starbucks and Google, to local businesses that earn word-of-mouth reputations as great places to work, company cultures that cultivate a highly supportive environment set off a positive chain of events. Employees at these companies: Believe from day one that they can make a difference Broaden…

The Professional And Personal Rewards Of Mentoring

Mentoring is the learning relationship that occurs between an experienced employee (the mentor) and a less seasoned co-worker (the protégé). While mentoring situations certainly exist outside of organizations, we will focus on the workplace. A mentor’s responsibility is to guide, teach, and encourage. When assuming this critical role, keep the following tips in mind: Communicate your sincere desire to help the protégé develop professionally and personally. Earn trust in order to encourage open dialogue. Support…

Is It Time For A Marketing Tune-Up?

If you feel that your firm’s marketing program may not be running at peak performance, the solution could be as simple as going back to the basics. Ask yourself these questions… Does your organization have an exclusive story to tell that helps it stand out from the competition? This is the classic Unique Selling Proposition principle of marketing. Basically defined, you must highlight the distinct benefits offered by your product or service in order to…

Earn Your Client’s Business Every Day

Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic. The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have…