Tag : Full Service Marketing Agency

Marketing To Millennials: Eye To Eye With Gen Y

In 2015, Pew Research reported that the millennial generation – those born between 1980 and 1999 – had surpassed Generation X as the largest age group in the U.S. With such a massive and active source of buying power rising to prominence, marketers are taking notice of this technology-savvy, engagement-minded community. How can you win their trust and loyalty? Here are a few things you need to know. Go more mobile. With 85 percent of…

Marketing in a Down Economy: Stop Waiting and Start Winning

“Let’s hold off for now.” In an economy coping with high unemployment, low consumer confidence and a rollercoaster stock market, these words have become the mantra of many anxious marketers. No question about it – caution is the natural self-preservation response in tough economic times. But playing the waiting game is increasingly a strategy that results in forfeiting untapped opportunities. Think about it. As many companies continue to sit on the sidelines with a wait-and-see…

Get Plugged In | Newsletter

In our latest marketing newsletter, we address issues related to productivity and organization, building relationships with your clients and the benefits of web banner advertising. We’ve also included a fun advertising slogan match game. Contact us today to get your copy! In This Issue: Living In The Margin Creating A Connection With Your Clients It Pays To Be Organized Web Banner Advertising: It’s Not Just Pop-Ups Anymore! Who Said It?

The Positive Pain Of Growth

Most people have heard the phrase “growing pains.” It’s an interesting concept. Just about everyone wants to grow – professionally, health-related, in relationships, and in other ways. But pain… that’s not so attractive. The truth is that if we are going to grow in any area of life, we will experience pain. It’s a simple fact. There are many types of pain. Of course physical pain can be part of growth – just ask a…

Confidence Is Crucial

When it comes to succeeding in our professional and personal lives, confidence is one of the most important qualities we can have. We’ve all been around people who exude this winning trait. Perhaps it is the surgeon whose reassuring manner puts you at ease, the professor in complete control of his or her subject matter, or the co-worker you can always count on for an insightful answer. Experts tell us that these individuals are bound…

Helping You Stay On The Road To Your Goals | Newsletter

In our latest marketing newsletter, we tackle issues related to goal setting, calls-to-action within your marketing and social check-in services. We also profile one of our team members, to give you the opportunity to learn more about AdServices. As with all of our newsletters, we try to provide you with advice and insights that can strengthen your business and help you generate bottom-line results. Contact us today to get your copy! In This Issue: Behavioral…

A Micro Site Can Maximize Your Marketing

Micro sites represent a growing trend in Internet marketing. These are small web sites usually ranging in length from one to seven pages. A micro site should provide a link to your firm’s main web site and reflect your organization’s overall brand identity by incorporating your logo, corporate colors, and other graphic elements. In most cases, the micro site will also have its own unique look and feel. One of a micro site’s main purposes…

Living In The Margin

The word “margin” has many definitions, including one that can dramatically improve our lives. Margin allows us to function effectively without continually maxing out important personal resources such as time, energy, money, patience, capacity, etc. A person who lives with little or no margin is constantly operating with a tank that’s nearly empty in one or more category. A person with sufficient margin has portions of those resources left over even after being highly productive…

Everyone In Your Organization Works For the Marketing Department

By Bernie Diaz, AdServices A brand is the promise a firm must constantly fulfill in order to reinforce that organization’s positive image. One of marketing’s main functions is to communicate that promise to its target audience. But even with all the marketing tools at an organization’s disposal, including print and broadcast advertising, e-blasts, social media, etc., the greatest asset a firm must count on for brand success is its people.

Good Job!

Tips On Increasing Employee Morale “I love my job.” Think of the power of those words. For employees making that statement it is a comforting self-realization that they are in the right workplace. And for the employer listening to that affirmation, it is a proud acknowledgment that he or she has created a culture where associates are happy, fulfilled and motivated to succeed. As managers, if we truly care about the welfare and development of…

AdServices Newsletter | Cracking the QR Code

In this issue: The Product Everybody Wants Cracking The QR Code Creating Your Unique Selling Proposition The Clear Advantages Of Integrated Marketing Communications Consider YouTube As Part Of Your Internet Marketing Plan Get your copy now! Send us a note now to receive one, or just to say hello!

Branding 101

Developing a brand identity is one of the most important tasks your organization will ever undertake. A strong brand creates individuality for your firm, making every aspect of communications and marketing more effective. Brand development begins in the boardroom. The process starts by clearly defining what your organization stands for. This is the promise you must constantly fulfill. We expect low prices from Walmart, fun and fantasy from Disney World and help in times of…

Behavioral Targeting Unplugged

The latest marketing buzz phrase is “behavioral targeting.”  This means that marketers have collected all types of data on people, including you, and are delivering specific messages to specific individuals. The most obvious place we experience this is online.  Visit a web site devoted to cooking, and you’ll see cooking ads.  Don’t be surprised if cooking ads then pop up when you’re visiting your local newspaper’s site.  They were watching.

Procedures And An Old Car

Processes and procedures can keep an organization running smoothly. They help us stay on track and focused in calm and chaotic times. Is it really that important, however, for a company to stick close to its procedures, or is good enough good enough? That question reminds me of my 1973 AMC Hornet.