Tag : Facebook

Safe To Say

Stray Thoughts: Reflections From The Lighter Side of AdServices After “LOL,” “Awesome,” and “Feel better,” one of the most overused Facebook comments is “Be Safe!” Cases in point … POST: “We got 6 inches of snow last night.” COMMENT: “Be Safe!” POST: “Going hiking with my cousin.” COMMENT: “Be safe!” POST: “I found out I’m allergic to cinnamon.” COMMENT: “Be safe!” POST: “Bought a home haircut kit.” COMMENT: “Be safe!” I think it’s safe to…

Social Media For Business 101

With the spectacular expansion of social media, people are talking and sharing their experiences about almost everything at an unprecedented rate. Whether you’re active on social sites or not, there’s a good chance that somewhere someone is talking about your business. Given the level of activity across a multitude of social platforms, joining the conversation in a way that serves your company well is essential.  Dropping the ball on this can be a lot more…

“Like” It Or Not, Content Keeps Your Facebook Followers Caring and Sharing

In the time you take to read these few sentences, hundreds of new Facebook business Pages will be up and running. The problem is – unless those organizations have a built-in audience like big-boy brands Starbucks or Coke – they need to get creative about building a following with content that motivates people to care, share and come back for more. In Facebook terminology, people who wish to interact with a business Page are called…

Social Media Pledge

Stray Thoughts: Reflections From The Lighter Side Of AdServices I will use the power of social media to unite, enlighten and inspire people in search of greater meaning and purpose in life. I will also provide timely updates on when I’m getting my car washed, buying yogurt, growing facial hair, or thinking of throwing out old running shoes. I solemnly swear to keep everyone posted on pretty much everything that I think, say or do….

Facebook and Twitter … 2010

The great buzz among marketers – and non-marketers – is social media, especially Facebook and Twitter. Below is a breakdown of demographic research that tells us the popularity of these two social networks and the profile of their users as of 2010. Total Users Facebook 500 Million (83%) Twitter 106 Million (17%) Log In Every Day Facebook 41% (205 Million) Twitter 27% (29 Million) Log In Via a Mobile Device Facebook 30% (150 Million) Twitter…

Rediscovering The Excellence Of E-Mail Marketing

Savvy marketers recognize the validity of social media as a highly productive internet marketing tool. However, let’s also remember that e-mail continues to remain a powerful results-oriented platform that can increase sales and drive traffic to your web site or Facebook page. While the consumers who visit your web site have some interest in your product or service, the majority of them will not make an immediate purchase. But if you can offer these visitors…

Social Networking, Retro Style

My 20-something daughter made an amazing discovery recently: vinyl records sound better than CDs. She even bought a turntable and loves it. Once in awhile, something old fashioned has an advantage over the latest invention. The buzz words in the current marketing world are “social media” and “social networking.” Facebook, MySpace, Twitter, and the like are performing blitzkrieg on the ad world. I’m on the bandwagon, but there’s a fundamental problem there if we’re not…