Tag : Editing

Word Power: Trim The Waste and Cut To The Chase

A strong marketing message requires words that engage, motivate, and have a direct impact on sales or creating a favorable impression. To do that, you must remove all obstacles that clutter the path to a compelling connection with your reader. Here are some examples of wordy phrases and how to cut them down to size. Wordy Phrase Simple and easy to use Free gift Whether or not Expert specialists The one and only Most unique…

Red Pen Rules: Editing Tips For Making Your Messages Pop

There’s a long-standing tradition among editors that text be reviewed with red pen in hand. While the kind of pen or pencil is a matter of choice, diligent editing remains indispensable in getting a piece of writing to come alive. Whether you’re evaluating marketing copy, a business communication, or something personal that you want to be well received, these proven tips will prepare your messages to connect with clarity and impact. Red Pen Rule #…