Tag : economic downturn

Marketing in a Down Economy: Stop Waiting and Start Winning

“Let’s hold off for now.” In an economy coping with high unemployment, low consumer confidence and a rollercoaster stock market, these words have become the mantra of many anxious marketers. No question about it – caution is the natural self-preservation response in tough economic times. But playing the waiting game is increasingly a strategy that results in forfeiting untapped opportunities. Think about it. As many companies continue to sit on the sidelines with a wait-and-see…