Tag : copy

The Wide, Wide World of Wordplay

Stray Thoughts: Reflections From The Lighter Side of AdServices   As inventions go, words are a pretty good one. They can persuade, provoke, motivate, and inspire. They can get people thinking, feeling, talking and changing. And when you’re in a more playful mood, they can just provide some harmless, learning-free amusement. Need to lighten up? Let the wordplay begin … Don’t Hassle Me, Man. People use to say “hassle” all the time. “What a huge…

Four Trend-Proof Tips For Persuasive Marketing Messages

Just when you think you know how to play the marketing game, someone changes the rules. Technology, marketing strategy and human response constantly evolve. Some bedrock tactics, however, have never faltered, providing a firm foundation for success regardless of changing trends. Here are four of our favorites. Make Your Copy Pay Off Your Headline. Five times as many people read headlines as read body copy, so crafting an attention getter headline significantly increases the chances…

Word Power: Trim The Waste and Cut To The Chase

A strong marketing message requires words that engage, motivate, and have a direct impact on sales or creating a favorable impression. To do that, you must remove all obstacles that clutter the path to a compelling connection with your reader. Here are some examples of wordy phrases and how to cut them down to size. Wordy Phrase Simple and easy to use Free gift Whether or not Expert specialists The one and only Most unique…

If Your Ad’s A Snooze You Lose: How To Add Interest That Inspires Action

What advertising legend David Ogilvy said decades ago still rings true today: “You cannot bore people into buying your product. You can only interest them in buying it.” Actually, Ogilvy’s wise words are more relevant now than ever as attention spans shrink and information overload grows. Ads that are boring simply don’t have enough stopping power – only clear, relevant, engaging messages get through. So how do you make sure your advertising is interesting? Here…

What’s Your Story? Spread Real News And Reinforce Your Marketing With Positive Publicity

Businesses that use press releases to promote their products, services and activities face a tough reality: Editors have no obligation to provide a spotlight. Their only concern is putting out a publication filled with news and information of interest to their readers. If a press release contains relevant content, it will likely get published. If it doesn’t, the trash bin awaits. To get the positive publicity that can add visibility and buzz to your marketing…

Make No Mistake – Proofreading Pays.

Foul-ups, slips and blunders may make for entertaining reality TV shows, but they’re daggers in the hearts of companies trying to preserve thin profit margins and professional reputations. Based on a typical net profit of 5 percent, a company would have to generate $200,000 in sales to make up for a $10,000 loss as a result of a proofreading mistake reprint. That goes beyond eating the cost of an error. It’s more like choking to…

Stick A Fork In Deluxe, It’s Done.

Stray Thoughts: Reflections From The Lighter Side Of AdServices Once upon a time in America, the word “deluxe” was an adjective that saw plenty of action, especially in the world of advertising. A French word denoting extra good quality or luxury, deluxe was used to promote hotels (“deluxe accommodations”), cars (“deluxe interior”) and even sandwiches (“deluxe meatball sub”). And then, about 20 years ago, deluxe died. Only nobody told it. Sure, the word is found…

Motivation Makes The (Ad) World Go Round

People purchase products or services for all kinds of reasons. Someone may buy a watch for the practical purpose of having a reliable way to know the time. But the owner of a Rolex or Movado is looking for more than just a means to track the hours – he or she values prestige and status as well. So too, the owner of a hybrid Prius has a different set of priorities than someone who…

Safe To Say

Stray Thoughts: Reflections From The Lighter Side of AdServices After “LOL,” “Awesome,” and “Feel better,” one of the most overused Facebook comments is “Be Safe!” Cases in point … POST: “We got 6 inches of snow last night.” COMMENT: “Be Safe!” POST: “Going hiking with my cousin.” COMMENT: “Be safe!” POST: “I found out I’m allergic to cinnamon.” COMMENT: “Be safe!” POST: “Bought a home haircut kit.” COMMENT: “Be safe!” I think it’s safe to…

Bye, Bye Bits And Pieces

Stray Thoughts: Reflections From The Lighter Side Of AdServices It’s time to clean out AdServices’ mental closet and clear away a bottleneck of random notions, musings, and ramblings. You ever notice that when you need about 20 seconds to accomplish some small task in your car you never hit a red light, but when you have absolutely nothing to do in your car you hit every red light and they all seem to last about five minutes?…

Making The World A Better Place … One Blog Post At A Time

Stray Thoughts: Reflections From The Lighter Side of AdServices We’ve all seen it … or heard it. It happens with such staggering regularity that it’s almost impossible to miss. No, I’m not referring to the relentless overuse of the word “awesome” to describe any and all positive experiences. I’m talking about awesome’s clichéd cousin from the advertising world that ends messages with the worn out words “one at a time.” Here are some examples, slightly…

Red Pen Rules: Editing Tips For Making Your Messages Pop

There’s a long-standing tradition among editors that text be reviewed with red pen in hand. While the kind of pen or pencil is a matter of choice, diligent editing remains indispensable in getting a piece of writing to come alive. Whether you’re evaluating marketing copy, a business communication, or something personal that you want to be well received, these proven tips will prepare your messages to connect with clarity and impact. Red Pen Rule #…

“Holy Cow!” She Exclaimed.

Stray Thoughts: Reflections From The Lighter Side Of AdServices No one says “Good Grief” or “Great Caesar’s Ghost” anymore, but plenty of people still say “Holy Cow.”   That’s pretty amazing when you consider “Good Grief” and “Great Caesar’s Ghost” had some snappy alliteration going for them and “Holy Cow” conjures up images of a slow-witted farm animal. I say we’ve milked “Holy Cow” long enough. Let’s all make the jump to “Sweet Sockeye Salmon!”…

Good Blogging, Good Business

  A business blog can be a strong channel for customer engagement and brand extension. But with so many jumping on the blog bandwagon, being just another face in the crowd isn’t going to do the job. Blogs are easy to set up, but getting them to work productively is a different story. There are various procedures and techniques that support success in blogging to build your business. Here are a few that can start…

Beat Writer’s Block Now!

Stray Thoughts: Reflections From The Lighter Side Of AdServices   Hey, get a load of me – I’m writing again! Just seconds ago I wrote the feisty, fear-nothing heading “Beat Writer’s Block Now!” Riding a wave of fresh momentum, I followed that heading up with the rousing opening sentence “Hey, get a load of me – I’m writing again!” Some bloggers and Tweeters pounced on the line, calling it “self indulgent,” “childish,” and “a desperate…

Tag, You’re It. How to Create a Memorable Tagline.

A tagline can be a memorable and valuable tool for quickly conveying your brand promise, differentiating you from your competition, and bringing a unifying message to your marketing and communications efforts. Or . . . it can be an empty and senseless exercise in wordplay that leaves people cold and opens you to ridicule, rejection and hostility from men, women and children. Now that you understand what’s at stake when doing the tagline tango, let’s…