Tag : content

Perk Up Your Marketing With A Motion Graphics Video

With people spending more time than ever watching videos online, harnessing the power of motion graphics can be a simple, cost-effective tactic to capture their attention. By combining the storytelling appeal of motion, words and graphic design, you can bring key messages to life and add promotional punch to your marketing on the web, at presentations, on TV, and across social media channels. To drive click-throughs and boost your ROI, follow these best practices for…

Content Marketing 101: Tips and Tactics for Creating Web Content That Converts

Content marketing has been a business buzz phrase for awhile, and for good reason. By creating quality content that is relevant to a target audience, your company can connect with prospects and convert them into loyal customers and advocates for your brand. Here are some golden rules that successful content marketers follow to grow their businesses organically. Set a strategy. Before you dive into developing blog posts and articles, it’s important to establish a plan to…

Four Trend-Proof Tips For Persuasive Marketing Messages

Just when you think you know how to play the marketing game, someone changes the rules. Technology, marketing strategy and human response constantly evolve. Some bedrock tactics, however, have never faltered, providing a firm foundation for success regardless of changing trends. Here are four of our favorites. Make Your Copy Pay Off Your Headline. Five times as many people read headlines as read body copy, so crafting an attention getter headline significantly increases the chances…

If Your Ad’s A Snooze You Lose: How To Add Interest That Inspires Action

What advertising legend David Ogilvy said decades ago still rings true today: “You cannot bore people into buying your product. You can only interest them in buying it.” Actually, Ogilvy’s wise words are more relevant now than ever as attention spans shrink and information overload grows. Ads that are boring simply don’t have enough stopping power – only clear, relevant, engaging messages get through. So how do you make sure your advertising is interesting? Here…

What’s Your Story? Spread Real News And Reinforce Your Marketing With Positive Publicity

Businesses that use press releases to promote their products, services and activities face a tough reality: Editors have no obligation to provide a spotlight. Their only concern is putting out a publication filled with news and information of interest to their readers. If a press release contains relevant content, it will likely get published. If it doesn’t, the trash bin awaits. To get the positive publicity that can add visibility and buzz to your marketing…

Make No Mistake – Proofreading Pays.

Foul-ups, slips and blunders may make for entertaining reality TV shows, but they’re daggers in the hearts of companies trying to preserve thin profit margins and professional reputations. Based on a typical net profit of 5 percent, a company would have to generate $200,000 in sales to make up for a $10,000 loss as a result of a proofreading mistake reprint. That goes beyond eating the cost of an error. It’s more like choking to…

Motivation Makes The (Ad) World Go Round

People purchase products or services for all kinds of reasons. Someone may buy a watch for the practical purpose of having a reliable way to know the time. But the owner of a Rolex or Movado is looking for more than just a means to track the hours – he or she values prestige and status as well. So too, the owner of a hybrid Prius has a different set of priorities than someone who…

Red Pen Rules: Editing Tips For Making Your Messages Pop

There’s a long-standing tradition among editors that text be reviewed with red pen in hand. While the kind of pen or pencil is a matter of choice, diligent editing remains indispensable in getting a piece of writing to come alive. Whether you’re evaluating marketing copy, a business communication, or something personal that you want to be well received, these proven tips will prepare your messages to connect with clarity and impact. Red Pen Rule #…

Good Blogging, Good Business

  A business blog can be a strong channel for customer engagement and brand extension. But with so many jumping on the blog bandwagon, being just another face in the crowd isn’t going to do the job. Blogs are easy to set up, but getting them to work productively is a different story. There are various procedures and techniques that support success in blogging to build your business. Here are a few that can start…

Tag, You’re It. How to Create a Memorable Tagline.

A tagline can be a memorable and valuable tool for quickly conveying your brand promise, differentiating you from your competition, and bringing a unifying message to your marketing and communications efforts. Or . . . it can be an empty and senseless exercise in wordplay that leaves people cold and opens you to ridicule, rejection and hostility from men, women and children. Now that you understand what’s at stake when doing the tagline tango, let’s…