Tag : Business

How To Deliver A Speech And Live To Tell About It

We’ve all heard the startling fact – public speaking tops the list of activities people fear most. Even if you never have to take the stage at something as huge as the Republican or Democratic Convention, the challenge of connecting with an audience and getting an enthusiastic response can trigger trepidation in the best of us. What does it take to deliver a presentation that’s engaging, informative and memorable? Here are some tips on giving…

Tapping Testimonials: The More Customers Talk, The Better You Sound.

Today’s marketers use numerous strategies and techniques for increasing advertising response rates, but none can replace that tried-and-true power tool of persuasion: customer testimonials. Real people speaking favorably about your product or service can have a potent influence on others who wouldn’t necessarily be receptive to a polished, calculated message crafted by a professional. If you haven’t taken the time lately to collect and incorporate customer testimonials into your marketing messages, consider the value-added benefits…

Effective Criticism Requires Skill, Not Knee-Jerk Reaction

Everyone needs feedback, but giving it effectively can be tricky, especially when the message is negative. Offering criticism properly can be immensely helpful, and providing it poorly can be counterproductive. Here are 12 guidelines to remember the next time you have to tell someone that he or she has done something wrong:

The Craft of Advertising Copywriting: Readers Become Customers When Your Words Are Fresh and Relevant

Consider the complex character of strong copy. One day it drives home its point with forceful simplicity. On another day, it scores with rock-the-boat boldness. Come back later and you might find it in a playful mood, making a good-natured pitch for an act of self-indulgence. Well-crafted copy taps into the hearts and minds of readers and delivers stories and messages that make compelling human connections. When done right, it can inform, provoke, inspire and…

New Rule of Marketing: Customer Experience Conquers All

Brand-loyal customers demand more than a cut-and-dried transaction of going to a business, laying their money down and purchasing a product or service. They want a meaningful experience through which they can find connection, empathy and validation. Case in point: Southwest Airlines. It is common knowledge that the airline industry is hurting and they’re passing the pain on to passengers by adding extra fees and cutbacks in service. While changes need to be made to…

Your Company Culture: Contented Employees Inspire Customer Loyalty

  A fulfilled employee is a productive employee . . . and a magnet for attracting loyal customers who appreciate the extra effort and enthusiasm. From employee-friendly national brands like Starbucks and Google, to local businesses that earn word-of-mouth reputations as great places to work, company cultures that cultivate a highly supportive environment set off a positive chain of events. Employees at these companies: Believe from day one that they can make a difference Broaden…

Marketing in a Down Economy: Stop Waiting and Start Winning

“Let’s hold off for now.” In an economy coping with high unemployment, low consumer confidence and a rollercoaster stock market, these words have become the mantra of many anxious marketers. No question about it – caution is the natural self-preservation response in tough economic times. But playing the waiting game is increasingly a strategy that results in forfeiting untapped opportunities. Think about it. As many companies continue to sit on the sidelines with a wait-and-see…

Confidence Is Crucial

When it comes to succeeding in our professional and personal lives, confidence is one of the most important qualities we can have. We’ve all been around people who exude this winning trait. Perhaps it is the surgeon whose reassuring manner puts you at ease, the professor in complete control of his or her subject matter, or the co-worker you can always count on for an insightful answer. Experts tell us that these individuals are bound…

A Micro Site Can Maximize Your Marketing

Micro sites represent a growing trend in Internet marketing. These are small web sites usually ranging in length from one to seven pages. A micro site should provide a link to your firm’s main web site and reflect your organization’s overall brand identity by incorporating your logo, corporate colors, and other graphic elements. In most cases, the micro site will also have its own unique look and feel. One of a micro site’s main purposes…

Living In The Margin

The word “margin” has many definitions, including one that can dramatically improve our lives. Margin allows us to function effectively without continually maxing out important personal resources such as time, energy, money, patience, capacity, etc. A person who lives with little or no margin is constantly operating with a tank that’s nearly empty in one or more category. A person with sufficient margin has portions of those resources left over even after being highly productive…

Procedures And An Old Car

Processes and procedures can keep an organization running smoothly. They help us stay on track and focused in calm and chaotic times. Is it really that important, however, for a company to stick close to its procedures, or is good enough good enough? That question reminds me of my 1973 AMC Hornet.

Is It Time For A Marketing Tune-Up?

If you feel that your firm’s marketing program may not be running at peak performance, the solution could be as simple as going back to the basics. Ask yourself these questions… Does your organization have an exclusive story to tell that helps it stand out from the competition? This is the classic Unique Selling Proposition principle of marketing. Basically defined, you must highlight the distinct benefits offered by your product or service in order to…

Innovation Is Indispensable

Innovation is essential to an organization’s long term success. It leads to improved products or services, increased efficiency and additional profits. Managers must spearhead the development of an innovation initiative that helps all associates realize their importance in assuring the company’s continued development. In other words, a “business as usual” mentality stifles rather than strengthens the workplace.

Earn Your Client’s Business Every Day

Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic. The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have…

Your Guide To Successful And Effective Business Presentations

You present to clients, supervisors and colleagues on a daily basis without even realizing it. Since you’re comfortable with what you’re going to say and to whom you’re saying it, you communicate clearly and confidently. In other words, you’re in control, which is the key to successful presentations, regardless of the size of your audience. Being in control of a presentation is easy, if these basic guidelines are followed.